There is really no “right or wrong” way to roast coffee. There is certainly a science and an art to using a fire breathing machine to control a flavor outcome from these magical seeds. Just like most culinary arts, the skill is in creating a target flavor and then hitting the mark.
Paprika, cumin, dark caramel, vanilla
The Keffa zone in southwestern Ethiopia is where coffee gets its name and, as legend has it, is where coffee was discovered by a goat herder named Kaldi. Coffee is deeply ingrained in the people of Keffa and is a product in which they take great pride.